PURSUIT
UNLOCKING HUMAN PERFORMANCE
A SECRETS OF CHAMPIONS COMPANY
TM
PURSUIT HELPS every human on earth unlock their best.
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Unfortunately, we live in a world that is not designed to bring out our best.
From poor food quality and inadequate healthcare, to inescapable digital & physical environmental toxins, our modern lifestyle is hijacking our attention and biology.
It can feel like we constantly take two steps forward just to take another two steps back.
We are in a global crisis of unfulfilled potential.
Unhappiness has been rising worldwide for over a decade.*
Lack of achievement and fulfillment is a widespread problem that has devastating effects on individuals, teams, and society at large.
*Gallup 2024 World Happiness Report
IT SHOULDN’T BE THIS HARD
In a world with more innovation, data and tools than ever before, why does it still feel so difficult to feel and accomplish our best?
OUR GUIDING INSIGHT
We are all on what seems like an endless pursuit for something more.
The truth is that the path for self-actualization lies not in the external world but within the depths of our own being.
It's found in the alignment between our innermost design and our daily pursuits.
It's in the joy of discovering and living out our unique purpose, beyond the confines of job titles, positions, and societal roles.
It's in the fulfillment that comes from nurturing relationships, exploring passions, and contributing to the world in ways that resonate with our core being.
PURSUIT IS ON A MISSION
to transform your health, potential, and performance by offering a holistic transformation platform, powered by science, data, and YOU.
what is pursuit?
A better way to achieve and sustain your best.
Adaptable & Scalable
Digital experience that is vertical & sport agnostic and can be adapted based on specific goals, sports, environments, and needs
Real-Time Enhancement
Precise science-backed measurement, biomarkers, and KPIs accessible anytime, anywhere
Personalized & Tangible
Not one-size fits all with iterative pathways and daily routine management
WHY IT WORKS
The Fundamental ‘Secret’: Adaptive Capacity
Adaptive Capacity is the BIOLOGICAL measure of someone’s innate ability to 'feel' the right move at the right time and never look back.
This is an ability to INSTINCTIVELY do what is needed to succeed – both as individuals and within groups striving for a common goal
It is the greatest indicator of sustained excellence and it can be QUANTIFIED & ENGINEERED and is applicable to all aspects of life.
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Adaptive Capacity is measured by the ratio of your parasympathetic or ‘trying to win’ nervous system vs. sympathetic ‘trying not to lose’ nervous system.
It varies from person to person, and within each person fluctuates with daily peaks and valleys.
PURSUIT has proprietary scientifically supported methods that help people optimize this ratio.
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WHY PURSUIT WORKS
OUR PROTOCOLS GROW ADAPTIVE CAPACITY
The key lies in modifying an individuals gene expression.
Our proprietary protocols are comprised of personalized and adaptive cognitive & non-cognitive triggers.
These triggers are deliberate actions that encourage the parasympathetic and reduce sympathetic stress.
Over time these triggers gradually “switch-on” genes that lead to enhanced adaptive capacity wired into our DNA.
This is called epigenetic triggering.
About The Team
Dionna McPhatter leads the Pursuit team with 20+ years of experience across consumer health & wellness, data, marketing, entrepreneurship and technology. On top of being an elite college athlete and high performer at West Point, she then went on to coach Div 1 college basketball before committing to a career at the intersection of culture, people, brands and data. In early 2024, she joined Dr. George Carlo and his colleagues to fully commercialize the ‘Secrets of Champions’
Over the past 30 years, Dr. George Carlo, along with a wide range of talented colleagues, has been quietly pioneering a new human performance optimization system by extracting value from over 30,000 scientific studies & discoveries along with working with the world’s elite organizations & individuals.
The approaches have been validated by 100s of the world’s most talented individuals enabling us to uncover and scientifically map what we call the “Secrets of Champions.” Our joint calling is to democratize these secrets and reveal them to the world.
TM
BY THE NUMBERS
100+
$35+
MILLION
Years of combined field experience
In applied research funding
30,000+
1,000+
Peer-reviewed scientific studies
solutions and protocols developed
